Marketing is not just about getting your message across effectively. It’s also about being able to “listen” or giving your undivided attention to what your market is trying to say about your products or services. Marketing could also mean paying very close attention to what the market wants right now.
In recent years, blogs have become a powerful business asset that allows companies to sort of “listen in” on what customers are saying about them right now. With the advent of other social media sites such as Twitter and Facebook, everyone possessed a whole new set of tools that allow them to get the word out about their business in the most efficient and most inexpensive way. Above all, businesses now have an indispensable tool that allows them to zero in on conversations that relate to their products and services from within these social media tools.
With Twitter, for example, businesses can instantly be informed in near real-time about what people are saying about them.
Similarly, live chat widgets can be used to conduct marketing intelligence from within your site. With a live chat button such as ChatWing, you can monitor what your visitors are saying about your site as they chat with each other on topics relating to your products or services.
The great thing about onsite live chat buttons is that you don’t have to go very far to figure out what people might be saying about your products, and you can get the information that you want in real-time.
To get the most out of the chat widget installed into your site, conduct an instant survey with your visitors on what they think about your site or about your products and services. Get them engaged and try to get them to talk some more about what they like about your products or what they don’t disagree about what your site is trying to convey.
This is not to imply that chat widgets will one day overthrow Facebook chat or Twitter. I personally believe that social media is here to stay. However, if fully integrated with your current social media strategies, a live chat widget could prove highly relevant and valuable to your marketing campaigns in terms of gathering mission critical information.
Source:http://chatwing.com/blog/
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